Komos is a luxury tequila brand, rooted in revelry and international sensibilities. As the lead creative for their parent company, CKBG, our collaboration began with the need for what the industry calls "beauty shots", which are mostly used to accompany product reviews, and as such must be toned down while still conveying the vibe. From there, we developed print and digital ads, a Times Square takeover, packaging, art direction for additional photography, and more.