When it comes to orthopedic care, the Hospital for Special Surgery (HSS) has an impressive track record. After being awarded number one for 12 years running, they felt pretty confident that number 13 might be just around the corner. So we were asked us to develop a campaign that would not only celebrate and broadcast this success, but put the focus back on their patients. Showcasing exactly what comes from working with the best, and what that success looks like and means for them.