FX reached out to us to help them promote the release of their new show, English Teacher, by making a series of memes that would run as paid ads and posts on their organic accounts for both Instagram and Tiktok.

We approached this work strategically by selecting clips (and writing copy) that spoke to the three target audience categories of the show—the LGBTQ+ community, teachers, and edgy comedy fans. While the three are not mutually exclusive, this approached helped us to not over index on any one type of content, and ensured an inclusive but targeted social campaign.