Doladira is an Italian Alps (Dolomites) inspired aperitif with the ambitious goal of bringing the culture of European aperitivo-hour to the US. My role has been as the lead creative, in partnership with the CEO and brand manager, to guide the vision of this young brand as it emerges into market. This work includes: to oversee and produce brand imagery, content for social, refine brand identity, voice, and guidelines, packaging, merch, a cocktail recipe book, experiential design, and of course print and digital ads.