Doladira is an Italian Alps inspired aperitif with the ambitious goal of bringing European aperitivo culture to the US. My role as the lead creative, in partnership with the CEO and brand manager, was to guide the vision of this young brand as it emerged into the market.

This work included: to oversee and produce brand imagery and content for social, to refine brand guides, identity, and voice, updates to packaging, producing merch, a cocktail recipe book, experiential design, and of course print and digital ads.