The Illinois College of Optometry needed a video that would welcome students back to campus while being cool enough to share on social and encourage future applications. Written as an intentionally cheeky spoof on more traditional recruitment videos, the title and concept is borrowed from the X-Men and the name of the school they attend in the comics (Xavier's School for Gifted Youngsters). Featuring real incoming students and shot on campus, we delivered on all of the traditional needs while adding a unique twist to an otherwise dry format.